The history of NOAH

Short version told by Massimiliana Delù - Founder

I was born in Milan and it seems that fashion, art and design went straight into my blood and became part of my life.

Growing up in the northern Milanese province of "Brianza" with other children of entrepreneurs and craftsmen, mainly in the furniture sector, I came to know and appreciate the love, commitment, seriousness and professionalism of Italian craftsmen. In the art school I attended, my love for the harmony of shapes and colours grew.

At the age of 14 I became a vegetarian and with time I realised that I no longer wanted to use products of animal origin, not even for clothes and shoes.

For me, the guideline that I learned as a child and have always tried to live by in my life, "Do unto others as you would have them do unto you", also applied to nature and animals.

Looking for a leather-free alternative to the beautiful Italian shoes I used to wear, I found that they were practically non-existent: I only found low quality plastic shoes made in China for low wages under unfair working conditions, and a few styles made by an English company that did not meet my expectations of style and quality.

So the idea was to create a line of vegan shoes with the design and quality of Italian footwear, known and loved all over the world.

It took us a few years to find companies willing to experiment with these new materials, which behave differently to leather in terms of processing.

For over 15 years we have been working with these Italian manufacturers in a relationship characterised by respect and trust. This also characterises the internal climate of these family businesses.

The number of satisfied customers is growing year on year, as is the range of products, which now includes different types of shoes, from classic and elegant to casual and sporty, as well as fashion accessories such as belts, bags and wallets, to name just the most important.

NOAH's international team works with passion in a calm, serene and collegial atmosphere, serving customers from all over the world.

We are REAL and vibrant people who love to communicate. That's why we prefer to speak (and write) directly to our clients, rather than delegating this wonderful task to "chatbots and phone computers".

I am often asked, "Why did you choose the name NOAH?"

The reason I started this "adventure", which hasn't been easy, was the desire to offer an alternative to leather shoes and save the lives of many animals. The images of NOAH and his ark came spontaneously to mind.

We are happy about every product that leaves our house and brings joy to many like-minded people around the world for a long time in their lives.